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| Client/Buyer/Prospective
Buyer Opinion Surveys - we write and coordinate
telephone or written surveys to clients, prospectivebuyers
and owners to elicit feedback about a community
or company. |
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Marketing Research &
Analysis - not to be confused with
traditional “market research,” Carlson
Communications will
research and analyze the marketing perspectives
of your project
and its competition for proper “positioning.” |
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Media Planning, Placement
& Analysis - we analyze and track
media effectiveness through sales reports and
website activity. |
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Prospect Follow-up Programs
- we develop custom computerized
follow-up programs to suit your project's specific
needs to
maximize lead tracking and sales conversion. |
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Planning - we develop
short- and long-term strategic marketing
plans with complete budgets and media schedules. |
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Shopping Sales Staff
& Leasing Agents - we prepare confidential
written evaluations of on-site sales staff.
The primary purpose
of these evaluations is to improve individual
performance and
sales results. |
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Training for Sales Staffs
& Leasing Agents - we work with
your sales or leasing staff (either in-house
or with brokers who
represent your site) to improve their on-site
presentations to
prospective residents. |
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